Since entering the Middle East markets in 2012, Careem, which was founded in Dubai, began competing with the American company Uber in the markets, until it now operates offices in 18 cities across the Middle East and currently provides its services in 52 cities in the region, and its valuation is close to one billion dollars after it was established with a hundred Only a thousand dollars.
The company currently employs 150,000 drivers across 11 countries in the Middle East, North Africa and South Asia, and the company expects to help its new investments create one million new jobs until the beginning of 2018.
Like Uber, Careem works in the field of road transport technology (taxi service) by providing fast and comfortable delivery services with a private driver in various cities of the region through its website and smartphone applications.
The company allows its individual and institutional customers to order one of the many cars available with a driver to reach them at their whereabouts either immediately or at a later time, through the company’s website, or through its smartphone application, in addition to the ability to monitor and track the location of the car automatically and instantly. On the map and pay easily by cash or credit card.
The service is based on delivering what the customer requests immediately with specifying the location of receipt and the location of delivery only, and paying the value of the requested product – if it is paid – upon receipt, and the user will pay the value of the transfer between the two sites without additional costs.
Hatem Al-Kahli, a general manager of the company in Saudi Arabia, indicates that the delivery service from Careem during the first week only recorded more than 10 thousand requests in Riyadh, which confirms the market’s need for this service, as it is now for delivery within cities, and will expand to be between cities at a later time.
Surviving the Pandemic
We understand that it is likely that you must have faced some challenges at the moment due to the COVID-19 Coronavirus. Careem also understands the situation and assured that they are here for you and ready to assist you in any way possible. The safety and comfort of everyone who uses Careem was a top priority for them and they told everyone about what they are doing to provide an easier life and help keep the communities safe.
Careem’s efforts to ensure a standard of hygiene?
We work around the clock to ensure that our drivers maintain the highest standards of hygiene in their vehicles. We have been advised by all the drivers to regularly use hand sanitizers, sterile wipes and disinfectants after each trip to ensure germs do not spread. We have also sent instructions to the drivers on what to do if they feel sick.
What should you do?
For the sake of your safety and that of the driver of Careem, they ask you to ensure that you follow the highest standards of personal hygiene and avoid direct contact with drivers, while continuing to follow the directions of the government and public health authorities.
How Careem dealt with customers or drivers who have been exposed to the virus Corona COVID-19?
They temporarily suspended drivers or customer accounts in the event of direct or indirect exposure to the COVID-19 virus, or signs of illnesses from the virus. Customers can use the app and Careem services as advertised. Customers are also entitled to refuse a car or a driver if they feel it does not follow high standards of hygiene. In this case, you can contact customer service for help.
Can a driver refuse the trip if the case of the virus COIVD-19 is suspected?
The driver has the option to stay available and use the Careem app. Likewise, it will still have the option to accept or decline reservations. If the driver feels any suspicion of exposure to the COVID-19 virus, he can refuse the reservation by contacting Careem’s support service for assistance.
Careem’s COVID-1 Coronavirus Response Team is closely monitoring the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC) and local health agencies for the latest developments. They also follow directions from government and public health officials in every country in which we are located.
On-Demand Super App
During the past few years, Careem has enjoyed its work in the Middle East and its rival to its American counterpart, Uber, with a large market share that exceeded the share of Uber in most of the 52 cities in which it operates in the Middle East, North Africa and Pakistan, and aims to expand in the coming period to new markets that include The Sultanate of Oman and a number of North African countries.
The company launched the on-demand delivery solutions experimentally last February in Makkah Al-Mukarramah, and with its success it launched the service last April in the regions of Riyadh and Qassim in Saudi Arabia, provided that it continues to spread in Saudi Arabia and all the 12 countries in which Careem operates in the Middle East, North Africa, Turkey and Pakistan.
Uber and Careem are two companies that operate on the principle of “ride-sharing” through mobile applications, so that any citizen who has a car with fully technical specifications can work with the two mentioned companies and load passengers, who in turn call the car without having to wait in the street.
The two companies’ applications allow the passenger to get to know the vehicle and driver information before his arrival, in addition to tracking the location of the “taxi” electronically and instantly on the map and sharing this information with anyone else who might want the passenger.
Careem relies on more than 50,000 drivers in Saudi Arabia and more than 150,000 drivers in all the countries in which it operates. Reports indicate that despite the strong presence of competing companies for shipping services in Saudi Arabia, they may be a strong competitor that will contribute to changing the rules of the game in the market with the introduction of new advantages and entering into contracts with major commercial entities in Saudi Arabia, according to Hatem Al-Kahli, General Manager of Careem in Saudi.
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