E-commerce isn’t new, but the pandemic has only increased the popularity of online shopping. More than ever, e-commerce sites are offering discounts, personalization, and reward programs to attract customers. This trend is here to stay.
In the face of a global pandemic, change is the only constant. Consumer behavior has changed in every way. Technology has been used to generate sales even when consumers are locked in their homes.
How Online Shopping Trend is Increasing?
Nielsen Pakistan’s E-commerce Consumer Panel (E-Analytics Solution) found that after the pandemic, online shoppers spent an average of 40% more on electronics and accessories, 12 percent more on mobile devices and accessories, and 10% more on fashion, including apparel, footwear, and accessories.
Another factor contributing to the rise of e-commerce is the proliferation of smartphones and the widespread adoption of 4G and 5G networks, and related infrastructure development in the country is set to improve. The huge leap in online shopping presents a great chance for small and mid-sized fashion players to embrace fashion entirely in a brand new way — perhaps one of the clearest indications that the paradigm hasn’t changed.
While the larger fashion brands have already jumped on the e-commerce bandwagon, smaller businesses are now penetrating into homes via fashion apps, social media pages, and getting followers. It has opened up a new virtual store experience in the form of a gamut of online activities in which consumers can search, compare, and choose products before purchasing a final product.
Because of this, shopping sites have evolved to offer more customization and personalization. Building one’s own shopping basket, earning discounts, and loyalty points now make for a rewarding experience.
The challenging e-commerce environment has forced many small businesses to experiment. Trends such as partnering with established players in e-commerce also give them more insight into their customer’s preferences. A brick-and-mortar store requires a lot more capital than an online store.
E-commerce has proven that being digital is the future. The distribution channels used by major e-commerce giants will be put to test in the current scenario. Consumer behavior patterns are bringing quality and credibility front and center. Fashion platforms that cater to niche fashion houses are increasingly alert to the need for consumer redressal in order to handle consumer grievances. As consumers increase their preferences, fashion platforms need to uphold their standards. The personalization of their products to the wide variety of consumer tastes is part of their game to improve users’ purchasing experiences.
Fashion e-commerce is an exciting and customer-centric industry today. Pakistan establishments are working hard to be on top, designing amazing virtual experiences and fashion trends that are here to stay.
With the new normal, the words ‘Glocal’ and ‘Made in Pakistan’ have become very significant in the fashion market. Here are some significant fashion trends heading into the Summer Collection you can check out the Formal Wear For Women.
With the ushering in of the new normal, the fashion world has seen a lot of transformation. Customers today aren’t just looking for Pakistan-made products anymore, but rather something more.
An eclectic mix of fabrics in traditional styles, prints, and textures is trending this season. A prominent trend for 2016 is something inspired by the sun and the beach, where everything nautical gets a playful update for high summer offering an update to the perennial nautical theme.
Globally, the term “Glocal” refers to a world connected to one another, working as a local platform. These factors have given rise to a strong travel-inspired, nomadic trend that embodies gypsy lifestyles in their most eye-catching motifs and patterns along with a free-spirited vibe from all walks of life.
Checks are one of the trends of this spring and summer, with the textures taking a prominent role and the styling getting understated. A key pattern includes yarn-colored checks along with surfaces and various types of organized weaves. Changes in check sizes, styles, and examples are widely observed across the globe.
With the advent of the digital world, we are escaping from our everyday lives and taking part in new communities on a virtual playground. There is a trend that explores the fun of online gaming as it reflects through the lens of a current fashion trend that focuses on digital products. The key styling components for this season will be denim products like jeans and shirts, along with a wide range of knitted and non-denim woven products. Athleisure is still in trend for the coming seasons, and fashion will continue to follow the WFH mania.
Design elements will be inspired by the artistic movement of the times, folk patterns, and conversational prints, which mix together to make interesting patterns. Among the key highlights will be the product of traditional artistry and workmanship. In addition to the cut and sew panels on garments, the collection’s paneling will be found in bright stripes, pastel florals, and placement prints as well as detailed graphics and hand-knitted details.
A gamut of washes and techniques take this season’s denim to a whole new level. Processes such as ice wash, bleached blue wash, Ombres, and more bring fluidity and a taste of the summer season. This collection is going to be very light and clean with a raw edge, but you’ll see authentic denim as well as distressed denim. Then there is a relaxed fit, which is ideal for flying heat under the Summer sun. It is the old-fashioned relaxed fit that fashion-conscious consumers want.
The season for checks consists of the windowpane, tartan, micro, gingham, buffalo checks, as well as other variations. Summer lightweight fabrics in white, shaded with indigo, provide vibrant, harmonious tones for spring. Bright and light colors dominate the spring-summer collection.
Color palettes include red, blue, green, and tangerine. Khaki, brown, and olive shades complete the earthy shades. Pastels played an important role during the transition period. This time of year, the wild, vibrant shades are enlivened by nature, especially the seaside. With lush tropical prints and lively all-finished textures with splendid pastels, the collection exudes casualness. Shirts with a lot of volume in light and mid-weight textures impart a flexible and laid-back look. Layer checks in pastels over printed tees and shorts for an amazing seashore look.
The focus will be largely on value addition and styling the product, particularly on slim-fit shirts for men and dresses, tunics, or shirts for women. In addition to a boxy fit, which is looser in cut and oversized in style, there are also design variations with collars, pocket sizes and placements, length variations, and hem shapes.
To emphasize details and make the product trendy, various techniques of print, embroidery in multi-colored threads, appliqués, and badges will be used. A lot of fun elements will be incorporated into the clothing, including badges and prints as well as floral and botanical embroideries. Linen shirts for women will focus on floral and botanical embroideries. The sequin and stonework work will emphasize the product and make the appearance casual for evening get-together in that ‘Party Wear Dresses For Women’ typesetting.
Also Read: https://pakgreeneagles.com/find-out-amazing-online-shopping-apps-in-pakistan-which-offer-free-gifts/
Crafting words to inspire, engage and motivate. 10+ years of content writing, SEO, digital marketing and blogging experience. Ready to help your brand reach its potential!