Consumers now have a 24-7 attitude due to busier schedules and continual connectivity; they are searching for goods and services that provide them more time to focus on priorities. Fewer people are eating three meals in a row and, as a result, prefer to snack often throughout the day.
Packaging’s Role
In addition to having the branding design printed on it, packaging plays a significant role in bakery branding since it is intended to assist consumers in transporting the premium items in a way that will preserve their quality and amaze the recipients of sweet treats.
On-the-go bespoke package design is perfect for those who are busy and reduces waste, making it a sustainable choice. It is, therefore, no surprise that the present generation is adopting it as a packaging trend.
Here are some ideas if you want to modernize the packaging of your baked products to appeal to consumers who are always on the go.
1. Resealable packaging
Resealable pastry packaging ensures that food is kept fresh for a long time, and it also helps prevent spillages and contamination. Using features such as pressure-sensitive tape closures, reclosable tabs, zippers, and press-to-close makes your packaging practical for people on the move.
If you work in the food sector in the coming years, you should stay on top of the most recent trends. For this reason, it’s crucial to incorporate components for on-the-go into your modern packaging design.
2. Portable packages
The audience that lives on the go values single-serve packaging and seeks portable products. Some examples of these portable items are donut holes, micro muffins, and other little baked foods that may be consumed out of resealable packaging.
Another innovation that is gaining popularity is packaging that fits into a vehicle’s cup holder. This feature makes eating while on the road incredibly simple.
Another group of people to consider is the multi-taskers. This group would appreciate small packages that they’d hold in one hand while they carry on with their tasks. To ensure that consumers can eat clean, uncontaminated food, paperboard trays, small boxes with interlocking tabs, and bakery tissue bags and sleeves are ideal choices.
3. Single-serve packaging
Muffins, donuts, croissants, and soft pretzels are some of the baked goods that are well-suited to single-serve packaging. Single-serve packaging is ideal for a customer who is on the move as they won’t be faced with the headache of struggling to store the croissants after they are full safely.
Since there are no leftovers, customers can now run their errands without worrying about making a mess in their bags. There being no leftovers is also an assurance that they are eating clean and healthy foods.
Paper sleeves, plastic, and cardboard are ideal packaging materials for single servings. You will find individually wrapped cake pieces and cookies on the market.
Conclusion
As consumers’ schedules get busier, they look for delights that fit into their daily routines. Manufacturers must maintain an eye on packaging innovations that keep their products practical for customers if they are to stay up with this demand.
Also Read: Why Is Aqueous Film-Forming Foam or AFFF Harmful?
Crafting words to inspire, engage and motivate. 10+ years of content writing, SEO, digital marketing and blogging experience. Ready to help your brand reach its potential!